Media Mayhem: Christine Cook – ‘I see opportunities for deal making in person’
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in a crisis, but rarely a single solution that is easy to see. Many are worried, searching for answers, and seeking guidance from our best thinkers. At Mumbrella, we want to interview industry leaders to understand their insights and learn how they handle the challenges and structure for the future. We hope this can help inspire our industry to trade through the storms and deliver the best work on the global stage.
In this week’s Media Mayhem, we chat to the global chief revenue officer of Bloomberg Media, Christine Cook.
How is the operating environment impacting your team, your clients, and or your partners?
There’s definitely a demand for speed and it’s required us to lean more into market research and insights to help our clients understand how to communicate with the global executives that read, watch, and turn to and listen to Bloomberg Media.
What changes are you seeing in consumer behaviours and preferences? How are you meeting them?
Consumers are definitely consuming more audio podcasts and newsletters and we are producing more of those by industry type to cater to those. I see newsletters as the portable web. And since we cover industry deeply, we see real increase in followers and readers there.
