Media Mayhem: John O’Neill – ‘The Australian OOH industry used to always look overseas for inspiration. Not anymore’
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in a crisis, but rarely a single solution that is easy to see. Many are worried, searching for answers, and seeking guidance from our best thinkers. At Mumbrella, we want to interview industry leaders to understand their insights and learn how they handle the challenges and structure for the future. We hope this can help inspire our industry to trade through the storms and deliver the best work on the global stage.
In this week’s Media Mayhem, we sit down with the CEO of QMS, John O’Neill.
How is the operating environment impacting your team, clients and partners?
The Australian media landscape is continuing to evolve at a rapid pace. From my vantage point, the key factor driving this change is the shifting demands and priorities of our clients. More than ever, we’re seeing clients place a greater emphasis on strategic thinking and accountability when it comes to their advertising investments, which is good news for out of home (OOH).
Our industry paces ahead in its ability to provide the flexibility, accountability and results marketers and agencies demand in a tough market. Today’s savvy marketers are looking for partners who can provide tailored, data-driven solutions that deliver measurable results and our teams at QMS are in the box seat to deliver that as we head into 2025.
What changes are you seeing in consumer behaviour and preferences?
