Media Merchants picks up Chemmart without a pitch

Melbourne  independent media agency Media Merchants has picked up the account for Chemmart without a pitch ahead of a major marketing push.

The release:

Chemmart has appointed Media Merchants Melbourne to handle all of their media planning and buying requirements without a pitch. The appointment comes ahead of a significant marketing push brought about with the arrival of the new National Marketing Manager Darren Gunton.

Darren Gunton, National Marketing Manager at Chemmart said “we felt that Media Merchants strategic approach and expertise in our category was something that would be central to the success of our significant business growth objectives over the next few years”

“This is an exciting win for Media Merchants and a great testament to the team in Melbourne and our expertise in retail that has been developed over the years” said James Fitzgerald Managing Director at Media Merchants.

The account, previously held by the Faith agency is to be handled by Media Merchants Melbourne with immediate effect.

Source: Media Merchants press release


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