Media sales agency Interplay Media appointed to Cricbuzz.com
Interplay Media has been selected by cricket website Cricbuzz.com to sell its digital media in Australia and New Zealand.
The announcement:
Date : 9th November 2011
Cricbuzz.com picks Interplay Media for Australasian digital ad salesCricbuzz.com, one of the world’s leading cricket sites, has selected Interplay Media to sell its digital media in Australia and New Zealand.
Piyush Agrawal, Director, Online Media Sales at Cricbuzz.com, said “Our audience in Australasia has been growing rapidly and with the summer coming the timing was right to appoint a digital sales house. Interplay Media are a specialist sport network who understands the audience and has the track record in selling across all digital platforms”.
Cricbuzz.com, the largest independent Cricket site in the world, features ball-by-ball cricket commentary for every major cricket match along with features, editorials and up-to-date news from around the cricketing world.
The site records over 250,000 unique Australian visitors per month and the Cricbuzz.com iPhone and Android Apps have recorded over 85,000 Australian downloads since going live in October, 2010. Cricbuzz.com’s Android and iPhone apps are the leading cricket apps with an average user rating of 4.7 (4.7/5), the highest for any cricket app. Cricbuzz.com is also launching an app for BlackBerry smartphones this week.
James Spinks, Business Director of Interplay Media said “Cricbuzz.com has a huge Australian audience that is highly engaged across all their digital platforms. The site and audience fits perfectly into the Interplay Media network and we look forward to showcasing their digital solutions to advertisers”.
Source: Interplay Media press release
