F.Y.I.

Media Stable launches two new offerings

Media Stable has announced the launch of two new offerings to join its suite of existing products, along with the appointment of talent acquisition manager Lanna Hill.

The announcement:

Media Stable is pleased to announce the launch of two new offerings to join its suite of existing products.

First, is Media Stable’s Media Training platform, which in an Australian first, has assembled a directory of the cream of the country’s media trainers who’ve been vetted for quality and value. Media Training is a critical investment for many business people and because it’s such a personal and intimate training exercise, choosing the right trainer is important. “Our platform gives you the ability to compare and choose the right trainer for your purposes. And because the level of expertise and investment can be varied, by assembling the country’s top trainers in one place, we’ve helped to take the guess work out of your media training decision,” says Nic Hayes, Managing Director of Media Stable.

The second offering is The Registry, a new service from Media Stable aimed at those who’re wanting to tip a toe into the media by creating their first media profile. It also suits those with an existing profile, who’re looking to maintain a media presence and engage with media on a more strategic level. For a one-off fee, a curated profile is created and then registered within Media Stable’s existing expert data base. With over 600 media subscribers, The Registry profile places the expert profile within a searchable platform that enables the media to directly engage the expert. However, it’s very different to the Expert and Premium Profiles offered by Media Stable which both have far more proactive approaches to building your profile as an authority. “The Registry is the place to be if you want the media to come to you for your expert advice and opinion,” says John Solvander, Director of Media Engagement of Media Stable.

About Media Stable

Perth company Media Stable was established in 2012 to help media and experts find and communicate with each other more effectively. Now with an office in Melbourne, Media Stable has built a national directory of over 250 vetted expert commentators and also provides a daily content and news distribution service to over 600 media personnel across the country.

Lanna Hill joins Media Stable

While many Perth media companies have lately been shrinking in size, in the last two years Media Stable has doubled its numbers. Lanna Hill is the latest addition to the Media Stable team, in her new role as Talent Acquisition Manager. The role of Talent Acquisition is to identify quality business leaders who have an opinion, who’re experts in their field and who are also well-regarded in their own industry. Lanna is a very successful small business coach with her own impressive media profile. “It made sense to bring in someone like Lanna who has excelled in developing her own media profile” says Nic Hayes, Managing Director of Media Stable. “Lanna knows what it takes to build a strong media presence and is well-positioned to identify the type of people the media are looking to work with.” Lanna is based in Perth, but will also be servicing the Sydney and Brisbane markets in her new role.

Source: Media release

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