Media Unmade – Chapter nine: World Is Fukt

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

Today’s chapter tells the story of Fairfax Media at rock bottom.

It opens at a deserted Domain, as the company’s new events push gets off to a disastrous start with nobody showing up for Spectrum Now festival.

https://youtu.be/XbEA4xVRmj8

The chapter recalls Fairfax Media at rock bottom in 2012 with the redundancy cull of a generation of journalists – the biggest exodus from the industry in a single day.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.