Mediabrands buys mobile marketing firm Mnet

February 1, 2013 1:22

Interpublic’s media agency group Mediabrands Australia has today announced the acquisition of mobile marketing firm Mnet Group Limited.

Mnet is a specialist mobile marketing business which has developed mobile and tablet apps for companies like Fox Sports, Virgin Australia and the Australian Open.

Henry Tajer, executive chairman of Mediabrands, said the acquisition would help the group better integrate mobile solutions into its offerings across the company’s various media agencies.

“It’s the natural next step for us at Mediabrands, having mobile capability is in our view the last piece to our puzzle,” he said.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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