MediaCom hires OMD’s Laverde as data chief; OMD promotes Liddell to run Fuse

MediaCom has hired OMD’s metrics director Juan Laverde to head up its data analytics division. He will report Harry Jayaweera, who runs MediaCom’s The Response Group.

Before OMD, Laverde was at Unilever, where he developed the company’s marketing mix modelling programme.

“We are always looking at how we can strengthen our client offer and feel Juan’s appointment and skills will evolve the strong set of skills we have in place,” said Jayaweera.

The news comes as OMD Sydney’s brand content agency, Fuse, promotes Joanne Liddell to director of the agency.