Mediacom launches Sports and Entertainment division in Australia

Mediacom has opened an Australian office of its Sport & Entertainment arm to be led by Ben McCallum.

As part of the new local offering, Mediacom will also partner with WPP AUNZ’s sports, entertainment and sponsorship agency, PRISM.

PRISM boss Shannan Quinn (l) with WPP AUNZ’s Willie Pang (r)

PRISM last week appointed Shannan Quinn as managing director and Brodie Watson group services director. The agency already has existing relationships within GroupM, including partnerships with MediaCom’s held KFC and Mindshare’s client, Ford.

WPP AUNZ promoted McCallum to Mediacom’s managing director, Sydney, in April and the new role sees him take on leadership responsibility for new business, strategic partnerships and product development for the new agency.

Established eight years ago, Mediacom’s global Sport & Entertainment division operates hubs in North America, EMEA and APAC, helping clients with talent and sport & entertainment platforms.

Globally, Mediacom Sport & Entertainment manages partnerships and advises clients including Toyota, Indeed, Coca-Cola, American Airlines, and Subway on optimising their sponsorship investments in sport, music, gaming, film and fashion.

The local launch of the WPP owned agency follows Havas launching their sports sponsorship operation in 2016.

Misha Sher, Mediacom’s Global Head of Sport & Entertainment said: “When we launched the business, it has always been our ambition to provide clients with access to best-in-class sport & entertainment partnership capabilities in helping them drive business growth.

“Being part of WPP/GroupM, the world’s largest advertising, media and communications network, we have the ability to deliver a premium service that combines strategy, marketing/consumer insight, creative expertise and multi-channel execution, all under one roof.

“This is a major differentiator for us and I’m delighted that our clients in AUNZ can now benefit from the very best local and global expertise to help them drive more pronounced business benefits from their investments.”

Willie Pang, CEO MediaCom AUNZ, added: “This is an extremely exciting time for us. Our relationship with PRISM will focus on making partnerships work within a client’s overall media investment portfolio as a ‘system’, and also allow access to technology and data in order to ensure that marketers gain as much value as possible from their partnerships.

“I have no doubt that by bringing together the best of MediaCom, GroupM and PRISM, we are creating a market leading Sport & Entertainment offering that will be a formidable player in the market.”


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