MediaCom promotes chief digital officer Willie Pang to chief operating officer

MediaCom has promoted its chief digital officer, Willie Pang, to chief operating officer.

Pang joined the agency a year and a half ago, and will continue to report into Sean Seamer, CEO of MediaCom Australia and New Zealand, hoping to grow the business through product and new business development.

Promoted: Willie Pang will now work out of Melbourne as chief operating officer

Prior to joining MediaCom, Pang worked as managing director and CEO of Emerge Digital Group for almost five years, and as managing director of Yahoo! Search marketing for almost four years.

As part of his new role, Pang will relocate to lead the Melbourne office, and ensure clients receive end-to-end solutions.

Sean Seamer, CEO MediaCom AUNZ said Pang demonstrated he had an “electric and engaging personality” which would be a strong cultural fit for people and clients.

“When we began our search for leadership in Melbourne, first and foremost we wanted someone that would be a strong cultural fit for our people and clients. Someone that can inspire, lead and bring a team together.

“Equally important was someone that would be able to build and drive a path to our vision by leveraging all the great people in Melbourne. His background in digital, venture capital and start-ups, along with his time at MediaCom, have given him the exact qualities to do just that.

“He is hands down the best person for the role and he takes it up with unequivocal support from the MediaCom and GroupM leadership,” he said.

Commenting on his appointment Pang said he was delighted to expand the agency’s leadership scope.

“I firmly believe that MediaCom is at the forefront of transforming what it means to be a media agency and our Melbourne business will play a critical role. I’m a Melbourne boy, born and bred, and after 11 years away, this is a dream come true,” he said.

Pang’s promotion is effective from 1 July.


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