Mediacom’s affiliate office in Adelaide rebrands under the banner of rivals Carat

December 8, 2015 12:35

Vicki Friscic and Simon Ryan: this will be Carat’s fifth office.

The Mediacom name has disappeared from the Adelaide market after its affiliate office in the city switched allegiances to rivals Carat.

The office, which is independently owned by Krystyna Wielgosz, gives Carat a fifth Australian location and a number of local clients in Adelaide, including home improvements business Stratco.

The move is effective from January 1, 2016 and will see Vikki Friscic continue to run the day to day operations overseeing 16 staff.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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5 COMMENTS

WhatIf 8 Dec 15

Good luck with that one Carat….

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Bobby T 8 Dec 15

Hmmmm, wonder why they didn’t want the Mediacom badge anymore….

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Hilly. 8 Dec 15

Vicki looks stoked……….

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Ex agency 8 Dec 15

There is such differentiation between the big multinationals – all you need to do is change the sign in reception and wham, bam – you become a competitor.

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Dan 8 Dec 15

Carat is a great brand – nice move

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