MediaMath grows ANZ team and extends professional services

Programmatic marketing company MediaMath has added to its ANZ team and is extending its local professional services offerings, the company has announced.

MediaMath extends professional services in ANZ; strengthens leadership in the region

MediaMath, the leading programmatic company for marketers, is witnessing a strong growth in the adoption of programmatic in ANZ and is now extending its professional services in the region. The company has further strengthened its team in ANZ with the appointment of Tyler Swartz to the role of Sales Director.

MediaMath’s professional services is aimed at enabling clients to capitalise on the fast-paced, evolving landscape in digital marketing. Through the collaboration of four core areas – programmatic strategy and optimisation, analytics, technology solutions, and ad operations – ANZ clients can leverage the dedicated team at MediaMath to help them drive a programmatic approach, utilising data to drive performance.

With the company developing a solid local base of business and technical expertise,Swartz’s role is the first of several new roles to be created over coming months. He has been with MediaMath for four-and-a-half years, having begun in the platform solutions team at the company’s San Francisco headquarters in 2013. Swartz moved to Sydney to fulfil the position of Manager, Platform Solutions in 2015, remaining in the role of Senior Manager of Platform Solutions until his elevation to Sales Director this month.

Country Manager Yun Yip said of the appointment: “This development is significant for Tyler as it is not just a transition from the Platform Solutions team into Sales, but also a promotion from Senior Manager to Director. It is timely and significant for the company in Australia, as it reflects our continued growth, and puts us on track to realise the full potential of the strong and dynamic market for programmatic in Australia.”

Swartz has spent over six years in the ad-tech space, having previously been employed as a Digital Advertising Specialist at the San Diego Reader. Prior to his time in advertising technology, he specialised in market research and consumer behaviour in a number of consulting roles.

“The programmatic ecosystem has evolved quite a bit during my tenure in the industry and I’m inspired to see KPIs moving from clicks to business outcomes, measurement from top-line to incremental, and optimisations from the cumbersome to machine learning-based. Although I’ll surely miss the days of building and then later troubleshooting PMPs, I’m looking forward to bringing my knowledge and experience from both the US and my time in Sydney to understanding marketers’ challenges and how MediaMath’s technology can help provide solutions,” said Swartz.

Swartz will continue to operate from MediaMath’s headquarters in Surry Hills.

About MediaMath

MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Clients are supported by solutions and services experts that make it simple to activate our technology. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.