News Medibank targets families with ‘Everything in between’ campaign September 4, 2012 11:35 by Robin Hicks 3 Medibank has launched a campaign aimed at families that introduces the new tagline, ‘Everything in between’. The agency behind the campaign was Whybin\TBWA Group Melbourne, which won the account in June. Chris Carroll, GM of marketing at Mediabank, commented: “This new campaign is more than just an advertising idea, it marks a new phase in Medibank’s journey toward being a health partner. The campaign developed by Whybin\TBWA sees the full integration of the brand across all of our communications, enabling the Medibank brand to speak with one voice to all of our members’ and people who are making the decision to purchase health insurance.” Mark Watkin, MD of Whybin\TBWA Group Melbourne added: “We’re happy to see this first phase of the activity for Medibank, it creates a new platform across all areas of their business. We look forward to next iterations.” CREDITS: Families Campaign: Everything in between Client – Medibank Chris Carroll – GM Marketing Katrina Barbaro – Marketing Manager Brand & Advertising Tina Conder – Advertising & Media Manager Agency – Whybin\TBWA Paul Reardon – Executive Creative Director Damian Royce – Interactive Creative Director Michael Syme and Peter Kirwin – Creative Directors Nat Taylor – Producer Eyvonne Carfora- Producer Dave Keating – Online Producer Katie Firth – Group Account Director Cassie Cobain – Account Director James Needham – Strategic Planner Production Production Company – Prodigy Films Matt Palmer – Director Adrian Shapiro – Producer Geoffrey Simpson – D.O.P. Robin Hicks topics Medibank, Whybins Share Tweet Share Comments: 3 Add Comment bob is a rabbit 4 Sep 12 These ads feel like they began life as a beautiful and emotive set of ideas that became bastardised and watered down through stake-holder engagement – the end result being kind of flowery and flat. Good effort for a first round with a notoriously conservative and reactionary client though. Reply Yawn 4 Sep 12 The brief a. Feature multiple target audiences b. Positive, uplifting imagery c. Web/phone/store CTA Reply bob is a rabbit 5 Sep 12 I suspect the brief also included – “must allow for price point”. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 23 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?