Medical Channel rebrands to Medical Media
Australian digital health media network, Medical Channel, is rebranding as Medical Media.
The rebrand will see Medical Media launch a new logo along with producing content for its channels streaming to medical staff and patient waiting rooms.
“The business is now five years old, and when we started, the name Medical Channel was relevant as our focus was on our launch into the medical world with a new channel,” the company’s CEO, Nazar Musa, told Mumbrella.
“However, as we’ve grown our relationship with both the medical community and the advertising community, we have become much more of a media company focussing on the health space, and now the time has come to reflect that change in our branding.”
Medical Media will focus more on video as part of its quarter of a million investment in content with a segmented loop featuring lifestyle, entertainment, weather, sport, landscape and quizzes.
“An increase in video and HD capabilities allows us to make everything looks crisper and more appealing, enriching and significantly upgrading our offering. This allows our customers to be more creative in their adverts, and I’m confident that as a result, audience engagement will continue to increase,” Musa told Mumbrella.
Medical Media believes small and local advertisers will be able to match publicly available data against broad demographic data through the network’s 3200 screens.
In September last year, Medical Media acquired rival digital signage company Community Network after raising $25 million in funding.
