Medium of the year: iPad
Over the next few days, we are publishing highlights from this year’s Mumbrella Annual.
In January 2010, the late Steve Jobs introduced a new word into the English language: iPad.
In May that year, iPad mark one hit Australian stores and the company struggled to keep up with consumer demand and a backlog of pre-orders.
First in line to buy the iPad were the fans of Apple and tech junkies. For most of the general public, the tablet seemed like an unnecessary addition to their existing technology needs. But this would soon change.
Hi guys,
I just read your article and felt I had to tell you about this amazingly elegant and simple Christmas iPad app launched by Circul8, Sydney Social Media Agency.
The #GiftWrapApp lets you wrap anything for Xmas – last minute gifts here we come!
It’s racing up the charts http://www.gift-wrap-app.com
Enjoy,
Cheers,
Amaury
I seem to remember one media company CEO (or is it Chairman now?) on video, on this very site, saying the iPad was a crock and had no future. Anyone recall who I’m referring to? Are we the industry of back flips or what?
No mention of the SMH and Age iPad apps launching? 350,000 downloads at last count.