F.Y.I.

Megaphone secures AI partnership with Pixis

Megaphone has secured a partnership with Pixis, a leading global AI company.

Lauren Oakes

The announcement:

Digital marketing trailblazer Megaphone has cemented its position as a leader in the space as they’ve secured an AI partnership with Pixis – marking the first AI collaboration of its kind in Australia.

Megaphone’s Lauren Oakes, who has been at the helm of the agency for eight years since being appointed CEO at the age of 26, says that businesses who are leading the digital landscape aren’t waiting, they’re adopting AI right now.

“At Megaphone, we embrace and lean into new technologies rather than shying away from them. This integration will not only open doors for our team, but also for our clients.”

The AI sidekick will help the agency meet the ever-growing needs of digital marketers by delivering faster and more efficient results for Megaphone’s suite of clients, including F45, lululemon, Puma and OzHarvest.

Reporting an average performance lift of 25 per cent, the platform’s AI driven features provide stronger audience targeting, creative development, 24/7 account monitoring and cross platform optimisations.

“Spending hours on account maintenance is outdated. AI can analyse data and trends better and 10 times faster than a human could dream of. We now have more time to put into other areas of their business like their creative strategies and execution.”

Over a six-month period, Megaphone will be able to give clients an additional 16,400 hours of time in customer service, strategy development, creative ideation and business development.

With the AI integration across all areas of Megaphone, the Australian-founded agency predicts staff efficiency will increase by 23 per cent and the team will save more than eight hours a week each in administrative duties and daily account maintenance.

“And while AI might not be new to anyone, the capacity it has to increase operational speed, quality and accuracy, and improve the daily management of accounts and will change the digital marketing space immensely.”

“Over the past few years, Megaphone has established itself as a leading digital marketing agency and Pixis will enable us to stay ahead of the AI movement and enhance our service significantly. I am proud to see the company take this leap in innovation across every level of the business.” Oakes said.

Source: Arize Communications

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