News

Melbourne ad agency apologises for ‘ignorance’ in painting over Sydney mural to advertise new movie

Melbourne advertising agency Apparition Media has apologised for painting over a Newtown mural to advertise the new drama movie ‘Mother! starring Jennifer Lawrence.

Posting on Facebook yesterday, the ad agency wanted to “just start by saying we’re sorry to you all and you’ve been heard loud and clear”.

The ‘It’s like a jungle sometimes’ mural was painted over by the agency without permission from the Inner West Council, with the council commenting on Apparition Media’s Instagram, “Unfortunately Apparition Media also painted this mural over a much-loved, iconic public artwork in Newtown on the weekend: “it’s like a jungle sometimes”. Council did not approve the advertisement, and the display of advertisements is prohibited in heritage areas. The matter is now being investigated by Council’s Compliance Section”.

Back to JLaw after a successfully gay and colourful weekend 🌈🌈🌈 #voteyes

A post shared by Apparition Media (@apparitionmedia) on


The mural located on the corner of Bailey street and Enmore road was originally painted by Colin Bebe .

According to the post, Apparition Media and Bebe will be collaborating to create a new mural.

“He has asked that we collaborate on the new mural and become part of the story. It shows the mark of the man that despite us painting over the mural without approaching him first and despite the public outcry from you all, he wants our team member to tell the story of her brother within the new artwork – in his words “This is all just another chapter in the story of this mural”.

“We have expressed our regret for painting over it and apologised for our ignorance.”

Apparition yesterday announced they had donated their paints and a Melbourne Central advertising wall to the Rainbow Warriors campaign with a giant rainbow YES mural being painted to support the pro same sex marriage campaign.

Co-founder David Lee Pereira also called on other Melbourne businesses to donate their walls to be painted rainbow ahead of the same sex marriage postal vote.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.