Melbourne creative agency to launch comms offering in 2024
Melbourne creative agency WILDCARD has expanded its national offering to include PR, communications and digital media.
Launched in 2022, the in-house creative team for sports talent and marketing agency TLA Worldwide has previously focused on driving creative, film and digital media outcomes for TLA clients and departments.
L-R: Guy Martin, content director; Sam Fleming, general manager; Tom Meredith, creative director
Based out of the TLA office in Cremorne, the agency’s evolution to a full-service offering will meet client’s growing demands for end-to-end service.
Effective from 2024, TLA’s existing communications team will “phase into” the in-house agency to bolster WILDCARD’s offering with integrated communications strategies and outcomes.
The national communications team will be lead by Samantha McLaughlin in Sydney, Aaron Buxton in Melbourne and Sam Okely will join the team in 2024 as PR manager for Adelaide accounts.
Samantha McLaughlin
Aaron Buxton
As well as experience amplifying sports codes and brands to fans, the TLA communications team brings a suite of key accounts including the AFL, LIV Golf, VAILO Adelaide 500, Cricket Australia, Cadel Evans Great Ocean Road Race, Asahi/CUB, and Treasury Premium Brands.
WILDCARD general manager Sam Fleming said the new offering was “testament to the team’s creative strengths and demand since its inception in 2022″.
“We identified a clear appetite for clients looking to work with an agency that can service both above and below the line capabilities informed by a team with specialised expertise,” he said.
The agency’s expansion follows the success of major integrated marketing campaigns, including The Carlton Draft, which won PR Idea of the Year at this year’s Mumbrella Sports Marketing Awards.
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