Melbourne Cup delivers lowest broadcast TV audience to date
Yesterday’s Melbourne Cup race saw 1.986m tune in to witness Almandin’s victory, down on last year’s 2.068m.
That broadcast TV audience was the lowest ever for the Cup, however does not account for people who watched the race out of home.
The Cup presentation saw 1.690m metro viewers stick around while the pre-race action in the mounting yard had a metro audience of 1.405m.
The race was the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54).
Seven also live streamed the race with 575,000 Australians streaming across the day on Seven’s channels including Plus7 Live, which was up 18% on last year’s streaming audience of 300,000.
Social network Twitter also live streamed the race, although its broadcast which was produced by Seven was aimed more at an international audience.
Later in the evening, Nine’s The Block, airing at 7.30pm, had a metro audience of 980,000, easily out-rating the return of Seven’s First Dates which pulled in 798,000 in the same timeslot. Ten’s Jamie’s Super Food Family Classics managed a metro audience of 419,000.
Ten’s series featuring adman Todd Sampson, Body Hack, saw its audience slip by 79,000 viewers in the 8.30pm timeslot, down to 392,000 from last week’s audience of 471,000.
It was behind Seven’s Gold Coast Medical, airing at 8.40pm, pulled in 609,000 metro viewers, Nine’s Unreal Estate which had a metro audience of 602,000, up on last week’s 522,000 and ABC’s Joana Lumley: Elvis and Me, which had 556,000 viewers according to OzTam overnight metro ratings.
Seven just won the night with an audience share of 20%, just ahead of Nine’s share of 19.8%. The ABC claimed third place with a share of 12.5% while Ten settled for a share of 11%.
It was helped to the win by Seven News which had 1.221m viewers following the carnival at 6pm and kept 1.169m of those for the 6.30pm slot. Nine News could only muster 857,000 and 855,000 respectively.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I was never a massive Todd Sampson fan but his Bodyhack series is excellent
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