Melbourne gets second talk station with Steve Price at helm
Melbourne’s talk radio market is to see a major shake-up with a new station to launch within months, it was finally confirmed today.
The new station will be fronted by Steve Price, who resigned from Sydney station 2UE. It will be a joint venture between Macquarie Radio Network and Pacific Star Network.
It will take over the signal currently broadcasting as easy listening music station 3MP but will have a new name. Price will take a “prime” slot and oversee programming when his 2UE contract expires at the end of the month.
MRN Chairman Russell Tate will also chair the joint venture company.he said: “MRN has been interested in doing this for some years. We’ve always believed that there is a place in the Melbourne market for two commercial talk stations, and that there is a real opportunity to present to Melbourne a broader choice of listening alternatives.”
“One of the key factors in the timing of our decision to launch was the availability and subsequent signing of Steve Price. Steve was keen to return home to Melbourne and the audience which made him synonymous with talk radio. We are very fortunate to have Steve with his intimate knowledge of the Melbourne market.”
Before his Sydney stint Price was at 3AW, currently Melbourne’s only commercial talk station.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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How long before someone with what passes for a brain at fairfax figures out that the Herald Sun uses 3aw to promote its own Old Media stars — Bolt, sheehan etc.
You’d think Fairfax would have re-branded 3aw as “Age Radio” and tapped its own talent. Then again, maybe the Age simply doesn’t have any real talent left.
Whatever the reason, 3AW pushing Herald Sun talent is just plain weird. Like GMH putting Ford cars in all its showrooms.
Whatever happens to fairfax — and it won’t be pleasant — they deserve it for being so consistently stupid.
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I kwen that 3MP would be replaced by Melbourne New Talkback Radio Station before the announcment was made. THe moment I red the atricles I thought “3MP is a sure thing to be repalced by the New Talkback station”. My thoughts were proven to be right.
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Steve Price NEEDS ME to give a new perspective on everyday life, not just the self-opinionated, left leaning, godless bunch of journalist who seem to think the world revolves around their opinion and wouldn’t know common sense if it jumped up and bite them on the bum! Married at 16, (still married to the same man) six children, ten grandchildren, (0ne of whom has a rare life-threatening disability) I have a wide range of life experiences. I have owned a vineyard, have migrant parents,my son-in-law played AFL,I have traveled the world, run my own restaurant,a scout leader for 3 years. and costume designer for children theatre. a. I have had to deal with th suiside of my son, cancer in my grandaughter, disability, mental breakdown of my husband and so much Sh…..t that most people would just give up. Not me, I just fight back.
I have more spirit and practicality in me than most commentators who just love the sound of their own opinions.
So all of you who think life is just so hard, don’t moan about how the world is going to pot, get off your rear end and make a change in your own life no matter how small, because all good things have to start somewhere, why not with yourself?
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