Melbourne Heart FC: you can have all the tricks in the book – but here, all that means nothing if you don’t have heart

The Sphere Agency has launched a new campaign for Melbourne Heart that focuses on the passion and ‘heart’ the players and fans have for the Melbourne soccer team.

The narrator in the ad says: “You can have the most powerful leg in the land from outside the box, possess incredible pace, be deadly from the spot, and have all the tricks in the book. You might have played at the highest level in Europe, had thousands chant you name. But here, all that means nothing if you don’t have heart.”

The campaign will run across TV, outdoor, press and radio.