Melbourne International Comedy Festival markets itself as the antidote to dad jokes
The Melbourne International Comedy Festival has started promoting its 2014 season with a campaign which presents a new spin on ‘dad jokes’.
The ad, created by Clemenger BBDO Melbourne, is set in a maternity ward and features the unfortunate but inevitable moment the father starts making awful ‘dad jokes’. It ends with the tagline “stop the spread of dad jokes, attend the Melbourne International Comedy Festival”.
Festival director Susan Provan said: “Every dad relishes in torturing their kids with bad jokes and dodgy puns. Humour is incredibly subjective and for the sake of kids everywhere we encourage fathers to come along to this year’s Melbourne Comedy Festival and learn from the experts. Everyone else should come along to enjoy themselves hugely.”
The festival runs from March 26 to April 20.
Credits:
- MICF Festival Director – Susan Provan
- MICF Executive Director – Damien Hodgkinson
- MICF Marketing Director – Catriona Rabl
- Executive Creative Director – Ant Keogh
- Creative Director – Ant Phillips
- Creative Director – Richard Williams
- Digital Creative Director – Ben Keenan
- Social Media Director – Ben Birchall
- Agency Producer TV – Cindy Phillips
- Strategic Planner – Matt Pearce
- Managing Director – Paul McMillan
- Senior Account Director – Tim Clark
- Senior Account Manager – Amelia Atkins
- Production Company – Curious Film
- Director – Robin Walters
- Executive Producer – Matt Noonan
- Producer – Dan Higgins
- DOP/Cinematographer – Chris Mauger
- Offline Editor – Luke Haigh
- Grade & Flame Artist – Mike Robinson
- Sound – Flagstaff Studios
- Sound Engineer – Paul Le Couteur
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Why is the Dad from New Zealand?
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RAW COMEDY is looking good in 2014. Have seen some RAW COMEDY in India also; which I thought was awesome.
Great plug also for Amnesty International – peace and goodwill to all comedians.
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That joke was better than most of the material I’ve seen in that Festival.
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