Melbourne’s Metro Trains signs outdoor deals with APN Outdoor and JC Decaux
APN Outdoor and JC Decaux have won contracts with Metro Trains Melbourne to provide advertising signage across the network.
APN will manage a total of 270 trackside and roadside advertising panels located across the MTM rail network, while JC Decaux will provide small format advertising signage in the seven year contract.
APN Outdoor will retain its current concession to manage 190 existing advertising panels and will also manage an additional 40 existing panels. APN will also built a further 40 new trackside Super 6 (6m x 3m) billboards.
Richard Herring, CEO at APN Outdoor, said: “We’re thrilled to retain and expand our existing partnership with Metro Trains Melbourne. The development of new trackside billboards enables us to expand our current rail solution and offer more choice to advertising clients”.
As part of the deal with JC Decaux, the outdoor company will install new digital sites.
Mike Luxton, Metro’s business development manager, said: “We are excited by JCDecaux’s willingness to invest in new technology, specifically digital signage to build value and improve customer experience for Metro”
Steve O’Connor CEO of JCDecaux Australia said“This win consolidates JCDecaux as the dominant outdoor supplier in the CBD and surrounding city suburbs in the three eastern seaboard capital city markets. It will be a pleasure working with MTM and we are honoured to be selected to be their partner of choice.”
JCDecaux will offer a range of advertising formats including Citylight panels at more than 200 stations, a digital screen concourse network, “station domination” and sampling.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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What about Southern Cross station? Is that a separate deal to this one?
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