Melbourne radio ratings: 3AW dominate again, a happy 30th birthday for Gold

Continued lockdowns have again proved prosperous for AM radio in Melbourne, as 3AW has delivered a bumper share, building on a healthy lead at the top of the pile in GfK’s sixth survey of the year.

The station jumped up 3.1 percentage points overall to land on a strong 18.2% share of the market, with flagship breakfast pairing, Russel Howcroft and Ross Stevenson posting their best result of the year, rising a further 3% to a 23.8% share after Nine’s head of content – radio, Greg Byrnes called the pair a ‘powerhouse‘ following the previous recent survey.

ABC Melbourne again proved that AM radio is hanging around, despite a minor dip in share, with Sammy J losing 1.4 points in the breakfast slot to land on 14.6% in a distant second, and the station overall dropping down from 12.4% to 12%.

Ross Stevenson and Russel Howcroft – “Powerhouse”

Survey six continued to provide a mixed back for the key FM stations, as Gold again offering the only significant upturn in share on the day the station marks its 30th birthday. The station rose 0.9 points to land on a 10.9% share overall, good for third, and top of the FM pile, with Christian O’Connell also rising 0.5 points, almost cracking double digits at 9.4% share of the market.

Nova 100’s Chrissy, Sam and Browny stopped successive books of decline, rising 0.9 points to a 7.1% share, good for fourth in the breakfast slot, despite the station overall dipping 0.4 points to 6.3%.

Radio Ratings Report Melbourne: Survey 6 2021 (Click to enlarge)

It was also another disappointing book for Fox FM’s Fifi, Fev and Nick on 5.9%, as the trio still in their first year dropped again 0.8 percentage points.

In the drive slot, Tom Elliot, like his station-mates at breakfast, rose by over three points, from 11.7% previous book to 15.3%. ABC’s Raf Epstein has kept Elliot within distance however, rising 0.9% to 12.6%.

On the FM stations, Gavin Miller on Gold again topped the pile, despite a slight drop back from 10.7% to 10.4%. It was also a decent result for Fox FM’s national drive team, Carrie and Tommy, rising up to 8.6% overall.


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