Melbourne radio ratings: 3AW ties with Fox FM for top drive spot

Long standing drive favourite Fox FM has new competition for the top drive spot, with 3AW equalling the FM with an 11% overall drive audience share.

3AW’s Tom Elliott grew 0.4 ratings points from the last radio ratings survey of 2018, while Fox FM remained unchanged from survey seven.

3AW’s Tom Elliot tied with Fox FM for the top drive spot

Meanwhile, for the other FM stations, Smooth FM’s Byron Webb came in behind Fox FM’s drive team Carrie Bickmore and Tommy Little, David Hughes and Kate Langbroek.

Jumping 0.6 ratings points from the last survey, Smooth FM finished with a 10.2% drive share.

Coming in equal third was Gold 104.3’s Gavin Miller and Nova 100’s Kate Ritchie, Tim Blackwell and Marty Sheargold with a 9.8% share. Ritchie, Blackwell and Sheargold increased a huge 1.4 ratings points while Gold FM’s Miller only grew by 0.4 ratings points.

Following Gold FM and Nova 100 in the FM drive battle was Triple M’s Mick Molloy and Jane Kennedy as they fell 0.2 points from 7.5% to a 7.3% share.

Meanwhile, Kiis FM came in fifth place despite improving 0.5 ratings points from 5.7% to a 6.2% share.

For the other AM stations, ABC Melbourne finished with an 8.6% share, Macquarie Sports managed a 0.2% share and SEN finished with a 3.3% share.

Melbourne radio ratings survey 8 2018. Source: GfK (click to enlarge)

In the FM breakfast ratings battle Fox FM extended its lead over rivals, with a 9.5% share, up 0.5 points.

Smooth FM’s Jennifer Hanson and Mike Perso grew 0.8 ratings points, retaining second place behind Fox FM’s popular breakfast trio Fifi Box, Brendan Fevola and Byron Cooke.

Gold FM’s breakfast show with Christian O’Connell trailed behind in third place with an 8.4% share, up 0.5 points.

Triple M’s ‘Hot breakfast team’ with Eddie McGuire, Wil Anderson and Luke Darcy gained 0.6 ratings points, coming in fourth on the FM dial with an 8.3% share. Meanwhile, Nova 100’s Chrissie Swan, Sam Pang and Jonathan Brown fell 0.4 points to a 7.2% share, and Kiss FM’s Jase Hawkins and Polly ‘PJ’ Harding as the duo grew 0.2 ratings points from 5.5% to 5.7% this survey.

For the AM stations, 3AW was yet again the most popular station overall with a 19.4% share.

ABC Melbourne fell 0.4 points to a 10% share while Macquarie Sports Radio did not appear in the breakfast slot at all.

Melbourne radio ratings survey 8 2018. Total audience share. Source: GfK

Overall, Melbourne’s most listened to radio station was 3AW as it finished the year with a 14.8% audience share.

Coming in behind 3AW was Smooth FM as it increased 0.8 points to a 10.6% share.

Following Smooth FM was Gold FM with a 9.7% share, coming in fourth was Fox FM with 9.6%.

Despite falling 0.4 points, ABC Melbourne was the fifth most listened to AM and FM station. Next was Nova 100 as it jumped 0.8 points to a 7.5% share.

Meanwhile Triple M finished with a 6.8% share, ahead of Kiis FM’s 6.1% overall audience share.


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