Nova 100: lost share in Melbourne
In a steady ratings period for Melbourne’s radio market, Nova 100 took the biggest hit.
While the top two FM stations held their positions, dmg Radio’s Nova, Melbourne’s third ranked weekday FM station, saw its share slip from 8.1% to 7.2% in the Monday to Friday survey, losing third spot to ARN’s Gold.
Nova’s biggest drop was among the 18-24 demographic and in the noon to 4pm and evening segments, according to Nielsen data for 29 July to 1 September, and 16 September to 20 October.
Gold held firm Monday to Sunday, with no change. But it slipped fractionally Monday to Friday, with its biggest fall in listeners at drive time.
It was a better survey for Gold’s ARN stable mate Mix101.1, after a poor result last time round. At breakfast time, it recorded its highest ever audience for the Chrissie and Jane show, thanks partly to the station’s house giveaway promotion.
Duncan Campbell, ARN’s national content director, said the survey was a “solid” result for the network.
“Gold has been our star performer, doing particularly well in our 25-54 core target market,” he said.
“We’re happy with Mix’s performance too. It has seen a lot of change in recent years. We had a bad book last time. It’s still work in progress,” he said.
Melbourne’s most popular radio station, 3AW, fell back slightly, its breakfast team hosted by Ross Stevenson and John Burns seeing the biggest decline – down from a massive 21.6% share to 20.5%.
Magic was the biggest winner of the survey Monday to Sunday, up 0.7 percentage points to 5.8% share, with a big jump in listeners over the age of 65.
But ABC774 enjoyed the biggest lift in the weekday survey, up by 0.6 percentage points to 11.6% share, with its biggest audience growth at breakfast.
Melbourne’s Monday to Sunday ratings:
Melbourne’s Monday to Friday ratings: