Melbourne radio ratings: Russ and Ross maintain 10% lead while drive race heats up
The second GfK radio ratings survey of the year in Melbourne saw business as usual as Nine Radio’s 3AW continued to lead the pack, however, FoxFM’s breakfast trio continued their charge.
The survey referred to the period of 5 February to 25 February, and 26 February until 1 April, which includes significant overlap with the dates of survey one of the year.
Fifi, Fev and Nick continue a strong start
3AW maintained a 16.3% share overall to lead the market, dropping from 16.6% last book, while GoldFM remained in second place with an 11.6% share, the biggest drop in the market, down 0.8 percentage points.
SmoothFM jumped to third, rising 0.4 percentage points to a 9.7% share, while FoxFM dropped back from 9.8% to 9.3%.
The chasing pack sees Kiis, Nova and Triple M fighting for share, respectively on 6.5%, 6.4% and 6.2%, with ABC Melbourne also on 6.5%. Nova was the largest faller, dropping 0.7 percentage points.
Survey two results [click to enlarge]
Second-placed Christian O’Connell is an entire 10 percentage points behind the 3AW show, dropping from 11.5% to 11.1%, ahead of FoxFM’s Fifi, Fev, and Nick, who continue a strong start to the year, rising to a 10.3% share.
In Drive, competition is heating up, with 3AW’s Tom Elliot pegged back after a strong first survey, dropping three percentage points to an 11.6% share, narrowly holding on to top spot ahead of Gold’s Dave ‘Higgo’ Higgins on 11%, while Fox’s Carrie and Tommy dropped back from 10.6% to 10.1%.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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topics
3AW
Christian O'Connell
Fev and nick
Fifi
Fox FM
Gold FM
Melbourne radio ratings
Russ and Ross
Southern Cross Austereo
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