Rabo Direct Rebels ad focuses on the long road ahead
Whybin\ TBWA\ Tequila has created an ad campaign to promote finance brand Rabo Direct’s sponsorship of new Super 15 rugby franchise the Melbourne Rebels.
The ad focuses on the uphill battle faced by the team.
Greg McAweeney, GM of Rabo Direct, said: “We aim to act differently to the way other sporting sponsors might act.”
Great ad.
Great spot, Rabo piggy backed onto a hair raiser. Connected emotion with the brand, great job. PS I support the Waratahs…..
Nice work it does a good job to build involvement with the ad and also the team, let’s hope it works to build involvement with the brand as well
Great ad.
“We aim to act differently to the way other sporting sponsors might act.”
Please explain how. You won’t bail when shit hits the fan? Rabo will increase $$$ for less sponsorship space?
PS – I hate yawnion.
nice, very nice
Can we get a measure on how many residents of those Collingwood Council Flats shown in the ad come along to games?
Not only a great ad, but really “gets” the essential difference between Melbourne sport fans and, say, Sydney fans. The message here is “we will build a great club and tradition here, and you can say you were there at the very beginning”. That fits really well with Melbourne’s love of sporting tradition. In Sydney, that ad would have to say “support us because we win”. A lot of the differences between the cities are exaggerated, but when it comes to sport, tradition is so much more powerful in Melbourne than in Sydney.
I hope the Rebels co-funded that.
It’s a terrible ad and you are all painfully dim witted if you imagine this is in any way fresh. As to a connection to the brand – there’s just a logo slapped on the end.
Please explain?