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Rabo Direct Rebels ad focuses on the long road ahead

Whybin\ TBWA\ Tequila has created an ad campaign to promote finance brand Rabo Direct’s sponsorship of new Super 15 rugby franchise the Melbourne Rebels.

The ad focuses on the uphill battle faced by the team.

Greg McAweeney, GM of Rabo Direct, said: “We aim to act differently to the way other sporting sponsors might act.”

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