News

Melbourne’s Luna Park celebrates ‘100 years of fun’

An ad campaign has launched to celebrate the 100th year of Melbourne attraction Luna Park.

The ad is cut with live action footage mixed with a Luna Park roller coaster superimposed in Federation Square, a clown-driven tram on Bourke Street and bumper cars in a graffiti-lined alleyway.

The ad was produced by production company Standard. Visual effects were by communications design agency Jumbla.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.