Melbourne’s Royal Children’s Hospital rebadges
new logo
R. Co Brand Communications is behind a new brand identity for The Royal Children’s Hospital in Melbourne.
According to a press release, the new identity reflects the hospital’s world leading status and parkland setting.
The idea is for the logo to appeal to a children, their families, staff and other stakeholders. The result is a symbol that is “so simple that a child could draw it in the sand,” said R. Co’s CEO and creative director Richard Henderson.
I like this logo. I think it’s bright, positive and distinctive.