Melior chosen as Zeekr’s ‘local strategic brand and communications agency’
Melior is now the local communications and strategic brand agency for Zeekr – a mobility technology brand.
The announcement:
After a competitive pitch process, Melior has officially been appointed as the local strategic brand and communications agency for Zeekr, the premium global electric mobility technology brand.
Zeekr, the newest luxury EV brand from Geely Holding Group, is focused on innovation and sustainable mobility solutions. The company is committed to shaping the future of transportation by combining cutting-edge technology with a customer-centric approach.
“We were impressed with Melior’s ability to match our vision of zero boundaries, no limits and their like minded approach on delivering ideas and solutions that go beyond industry standard. The creativity, industry know-how and passionate approach made them the perfect partner for our market launch.” – Andrew Haurissa, head of marketing, Zeekr ANZ
“Melior is very excited to welcome Zeekr to our growing client portfolio and we look forward to assisting in the successful launch of the brand in Australia, continuing to develop its already highly regarded global reputation. Zeekr’s core goals and values are synonymous with our own, focused on innovation, creativity and true sustainability credentials. We look forward to building a successful long-term relationship establishing the brand as a new standard in automotive innovation ”. Daniel Higgins, Melior founder & managing director.
Melior will lead the local brand strategy, ambassadorships, talent programming, creative ideation, event management, media and communications, as well as brand partnerships.
This includes the recently announced major sponsorship of the upcoming SXSW festival.
Source: Melior
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