Meltwater launches brand campaign highlighting challenges faced by marketers
Media intelligence platform Meltwater has launched a brand campaign highlighting the challenges faced by PR, marketing and research teams, via social transformation specialist 1000heads’ Australian team.
The B2B campaign takes a light hearted approach to very real problems, featuring key characters from marketing, PR, and management.
The creative shows that people thrive when they do great work – work that is driven by actionable insights, insights that are provided by Meltwater. It reminds the industry that guesswork has no place in an organisation.
“We wanted to make Meltwater stand out and show off their expertise by tackling the common problem of making sense of the insurmountable digital data that businesses need to contend with,” said Robert Upton, creative director at 1000heads Australia.
“Our goal was to turn this complex issue into something funny, relatable, and easy to understand.”
Metlwater’s VP of marketing, Jenny Force, added: “At Meltwater, we want to empower teams to cut through the noise and make sense of all the data available to them with insights that drive better decision making. We know that guesswork doesn’t work. PR/communications and marketing professionals know they need to be more data driven, but they aren’t data analysts, and often don’t know where to start.
“That is where Meltwater comes in – turning data into insights, and making them accessible across teams, levels, and geographies.”
The campaign is live in APAC, EMEA and the Americas, run across multiple media touchpoints, including Meltwater’s owned channels, YouTube, LinkedIn, and Instagram.
Credits:
Social Transformation Specialists: 1000heads
Robert Upton, Creative Director.
Mark Lloyd, Group Account Director.
Adrian Burke, Production Director.
Roheeth Jayakumar, Video Editor.
Tina Eather, Art Director.
Gowri Adi, Senior Account Executive.
Content Agency: Monster & Bear
Jesse Richards, Director.
Josh Mitchell-Frey, Director of Photography.
JC Reyes, Art Director.
Clara O’Sullivan, Producer.
Paris Jade Webster, 1st AD.
Agatha Lee, Camera Assistant.
Hassan Lahrech, Sound.
Amelia Mills, HMUA.
Ryan Bird, Editor / VFX.
Adrian Horsman, Sound Design.
Amadea Hare, Colour.
Client: Meltwater
Daniella Sampson: Director, Brand Strategy.
TJ Kiely: Director of Corporate Marketing & Global Content.
Jenny Force: VP Marketing.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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