Meltwater launches brand campaign highlighting challenges faced by marketers

July 16, 2024 9:40

Media intelligence platform Meltwater has launched a brand campaign highlighting the challenges faced by PR, marketing and research teams, via social transformation specialist 1000heads’ Australian team.

The B2B campaign takes a light hearted approach to very real problems, featuring key characters from marketing, PR, and management.

The creative shows that people thrive when they do great work – work that is driven by actionable insights, insights that are provided by Meltwater. It reminds the industry that guesswork has no place in an organisation.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.