Men’s Health Australia appoints Ali Cotton as associate creative director
One of Australia’s leading men’s lifestyle brands, Men’s Health has appointed Ali Cotton as associate creative director, effective immediately.
Cotton makes her debut as associate creative director for Men’s Health Australia, working closely with editor Scott Henderson, creative director Jason Lee and the existing editorial staff, with the July issue’s style shoot ‘Leading Man’, challenging the way men think and approach style.
Ali Cotton (pictured).
She is a designer, creative director and brand consultant that has been living and breathing the fashion industry for over 15 years, which has amounted to a solid amount of experience building brands, including First Base, which Cotton founded in 2013.
In February last year, six months after being cut by Bauer, and two months after being resuscitated by Paragon Media, Women’s Health and Men’s Health were back on stands.
The titles were two of the eight shuttered by Bauer last July, after the Pacific Magazines acquisition and consequent sale to Mercury Capital, but before the rebrand to Are Media.
At the end of last year, Paragon announced it would relaunch the brands, complete with their former editors Jacqui Mooney and Scott Henderson.
“Men’s Health is a legacy publication, so when the opportunity arose to contribute to the magazine creatively, I could not say no. I am excited to be working alongside editor Scott Henderson, who I am personally a big fan of, to bring a modern aesthetic with a focus on curating the covers, features and style pages, so we as a team keep propelling the magazine forward,” said Ali Cotton.
For her first task of producing the style shoot Cotton said: “This shoot was about pushing men’s suiting and steering men out of their comfort zone, and ultimately showcasing a new mood to the style pages of the magazine that both the modern and everyday man can aspire to when it comes to style. Coming from a fashion background, my aim is to bring a more progressive approach to how men think about style.”
“Even the best brands in the world need a re-fresh every few years. “It is my intension to bring a new set of eyes and ideas to Men’s Health. The team and I have a clear vision on how the magazine can evolve both aesthetically and from a content perspective as we continue to be at the forefront of men’s health and lifestyle.
“We are really passionate about engaging with our readers in an intelligent and modern way as we head towards 2023 and beyond,” said Cotton.
Cotton will continue to work on Men’s Health Style, features, commercial projects and upcoming cover collaborations.
The magazine has a strong history of producing high profile and stand out print and digital covers, which have been picked up by Men’s Health counterparts in 23 different territories across the globe. In a show of continued innovation Men’s Health Australia continues to lead the way for international network through new creative flair.
Men’s Health July issue will be on stands on Monday 6 June.
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