Mentally Friendly sleep-tracking smart phone app makes mattresses interactive

October 19, 2016 9:45

Digital product studio Mentally Friendly has turned the mundane world of mattresses into an interactive experience using smartphones for bed company A.H. Beard.

sleepsense

Beard recently launched a line of beds able to be adjusted in multiple ways, from firmness to incline, with Mentally Friendly developing an app that allows the bed to be finely adjusted from the phone and then tracks sleep patterns to help people find the best combination for a good night’s sleep.

The app follows on from another recent campaign from Mentally Friendly for Beard which called on people to take a six-week sleep challenge. 56,000 took part with 44% reporting an increase in the quality of their sleep.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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