Mentally Friendly sleep-tracking smart phone app makes mattresses interactive
Digital product studio Mentally Friendly has turned the mundane world of mattresses into an interactive experience using smartphones for bed company A.H. Beard.
Beard recently launched a line of beds able to be adjusted in multiple ways, from firmness to incline, with Mentally Friendly developing an app that allows the bed to be finely adjusted from the phone and then tracks sleep patterns to help people find the best combination for a good night’s sleep.
The app follows on from another recent campaign from Mentally Friendly for Beard which called on people to take a six-week sleep challenge. 56,000 took part with 44% reporting an increase in the quality of their sleep.
Mentally Friendly co-founder Nick Gower said the development of the app was an example of an agency and client working together beyond mere marketing, and helping to evolve how beds work was a great project.
“While there’s been innovation in many of the products we use in our daily lives, making them more responsive to our needs, the bed and mattress have not been one of them,” Gower said.
“Sleepsense is the answer to that need and it combines customer-centric design and technology to meet the changing demands of users.”
A.H. Beard CEO, Paul Longman, cited the app as an example of the relationship with the agency.
“Mentally Friendly have been with us on our journey to bring our promise to improve lives through better sleep: to life beyond just our physical mattresses. We don’t consider their team as suppliers, they are an extension of our team,” Longman said.
