Merrick Watts unveils latest stunt for Posca Hydrate
Comedian and media personality Merrick Watts, co-founder of Posca Hydrate, has unveiled a bold out-of-home stunt to raise brand awareness for the “original sports drink of the ancient world”.
Combining chaos, comedy, and “gladiatorial” mischief, the campaign challenges Aussies to ‘Find Merrick’s Billboard’. Across the country there will be hundreds of Posca billboards, via the Outdoor Advertising Collective’s (OAC) network of assets, encouraging people to get involved.
And somewhere in Australia will be a single billboard custom created by Watts himself. One lucky person who finds it will win a major prize. The catch is that Posca won’t say where it is, what it is, and what Watts has done with it.
