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Meta appoints new Australian PR agencies

Meta has refreshed its communications agency roster, appointing Icon Agency and Snack Drawer as its Australian PR agencies – and Pead as its New Zealand agency, following a competitive pitch process.

Icon will deliver “a mix of corporate, B2B, policy, and consumer communications”, while Snack Drawer will be responsible for “delivering creator, consumer, youth and digital communications activity for Instagram.” The appointments are effective immediately.

“Icon, Pead and Snack Drawer best recognised Meta’s role in building technology that creates, inspires and brings people together,” said Meta ANZ director of communications Joanna Stevens.

“Our new trio of agencies, all with specialty skill sets, and underscored by an intimate understanding of our customers, will help bring this ambition to life.”

Icon’s executive director of communications, David Radestock, said: “We couldn’t be more excited to be working with the team at Meta. The future of technology and human connection has never been more closely attached, or important. Meta is at the forefront of this, and we can’t wait to bring our mix of deep sector expertise, creativity and true integration to help craft and share their story.”

Pead partner, Sarah Munnik, added: “In addition to social and community connection, Meta is the destination for brands and advertisers who are looking to scale up or grow in unexpected ways. Effective advertising buying to create genuine consumer engagement is harder than ever before but no one knows customers like Meta. We can’t wait to get started.”

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