Metrics, magic and markets: How surf brands used Instagram in 2015
In this guest post Lincoln Eather crunches the numbers on how some of the biggest surf brands are faring on Instagram.
You might have seen, late last year, a grid of nine shots floating round on Instagram under the #2015bestnine. It was a good way to showcase your shots or even peek at someone else’s.
Basically, someone has created an algorithm to pull in what your top nine shots from Instagram were for 2015, along with telling you how many double taps your vanity received as well as how many times you tortured the world with your photography.
You can go check yours out here, but we’d figure we look at the surf brands on Instagram rather than our own account.
Very interesting read Lincoln. Thanks for sharing.
My wife and I just started our e-commerce site and we’re looking to engage with our audience to convert them into sales, but more importantly make them feel like they’re part of the community.
Frank Body has done an exceptional job at doing this. They generate a lot of their sales via Instagram and they are going gangbusters.
Cheers,
Justin
http://www.emmeandtilly.com
Not as mention of Kook-Of-The-Day, Surf LOL’s or kookslams? Oh they are not brands? Or are they? I just bought their tee shirts!!!!
– missing the boat –
to me, no. to you, yes.
personal thoughts aside, those sites/brands you listed aren’t brands, really. you’re kind of grasping at straws to drop a comment, let’s be honest…
sure they might sit as a brand under the broad definition of it – they’re manufacturing a product under a name – but they don’t/aren’t really competing with the likes of the companies/brands listed in the article.
plus, also outlined that it was a random sample, that we didn’t include all accounts, etc.
@Lincoln “you’re kind of grasping at straws to drop a comment, let’s be honest…”
– I was observing some interesting surf related pages on Instagram that are generating great engagement. I hear you though and I agree that these brands are not as aligned to the ones mentioned in your very informative post. I suck and chew straws and once when I was a wee kiddie I smoked one.
Are you following the war going on, on Instagram with Hayden Shapes? Peter Schroff is mightily p1ssed. Apparently, anyone commenting on the Hayden Shapes page about the logo is getting blocked and their comments are getting deleted! Check out the rage @ #haydenshapes