MFA and Comms Council to work together
The Media Federation of Australia and the Communications Council have announced an arrangement to bring the organisations closer together.
The announcement:
The Media Federation Australia (MFA) representing media communications agencies, and The Communications Council, the representative of the marketing communications industry, today announced the forging of closer ties.
The peak organisations have reached an agreement that will see the Communications Council and the MFA to more formally align on industry issues and opportunities. The formality of this collaboration will be provided by each industry body offering reciprocal rights on the respective Boards.
As part of the association, Daniel Leesong, CEO Communications Council, will be appointed to the MFA Executive Board, currently headed by MFA president Henry Tajer whilst Peter Horgan, OMD, continues to represent the MFA on the Communications Council board.
Henry said: “This is an important step for both associations and one that is the culmination of several productive discussions over recent months. We look forward to contributing to issues affecting our industry and the increasing ability to promote and defend the interests and rights of our members.”
Chairman of the Communications Council Board Anthony Freedman said: “The forging of closer ties between our two bodies is a major milestone, and a move towards a stronger and more unified voice. We established the Communications Council on the premise that together we are stronger, and with the MFA committing to that vision, that principle is proving well founded.”
This arrangement is effective immediately.
Source: Communications Council press release
