F.Y.I.

MFA moves NGEN program online

The Media Federation of Australia (MFA) has moved its NGEN program online, holding virtual weekly workshops to ensure those with fewer than five years’ experience can still access learning and development opportunities while working from home.

A screenshot from one of the online sessions

The announcement:

The Media Federation of Australia (MFA) has transitioned its NGEN program online, bringing weekly opportunities for learning, developing and connecting to the industry’s young media professionals with less than five years’ experience.

Feedback from the first two virtual sessions, run by Rob Pyne (Realizer) and industry digital leaders Simon Gellibrand (Performics) and Owen Martin (Carat) proved that this new format of learning can be as engaging and valuable as face-to-face sessions. Both sessions scored 9/10.

NGEN runs more than 65 workshops a year, designed to teach skills around Leadership, Communication, Industry Knowledge and Personal Performance.

All NGEN sessions – including workshops, masterclasses and networking opportunities – are now being delivered digitally through live streaming. The transition follows feedback from the NGEN community seeking more opportunities to connect, learn and develop as they continue to work from home.

NGEN Connect, an opportunity to meet virtually for “coffee and convos”, will be launching in coming weeks, bringing NGENers together to connect, discuss, share and maybe have a laugh.

Melanie Aslanidis, the MFA’s Head of NGEN, said: “The benefit of migrating all our workshops and masterclasses online is that we are no longer constrained by location or venue capacity – NGENers from across the country can log in every week for great, national content. And the Live Q&A means participants will be engaging with their colleagues in other cities and states for the first time ever.”

Workshops are being lived streamed weekly, with first cabs off the rank including:

Connections: using connections to unlock creativity. This workshop will demonstrate how to apply the skill of ‘connecting’ ingredients that already exist to solve real problems for clients.

Presenting in an online world: much-needed skills in becoming an effective presenter in a world where we are all connecting online, not IRL.

Resilience in the face of adversity: exploring techniques and frameworks to become more resilient in your work and personal life.

You’ve Got This… in practice: a build on the first masterclass, providing the practical skills to feeling confident and staying positive.

The full program of NGEN webinars is available here.

Aslanidis added: “Like everyone else, we’ve had to rethink how we engage with our community of NGENers during this time of physical distancing and working from home. The uncertainty caused by the COVID-19 crisis can be particularly harsh on the younger members of our industry, who are not as established in their careers, so it’s important that we continue to deliver the skills they need to take control of their career progression.”

There are currently more than 3,000 NGENers nationally across 70 companies, with approximately 57% of members from media agencies and 43% from media owners.’

Source: MFA media release

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