MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

June 29, 2020 10:51

The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in the way TV is traded”.

MFA Television Foundations will set a benchmark for TV media buying proficiency, the MFA said, covering the ins and outs of TV planning and trading, factors influencing the cost, broadcast video on demand (BVOD), and evaluation, measurement and reporting.

“In a constantly changing media landscape, TV trading remains an extremely important skill for the media industry,” MFA chief executive Sophie Madden said.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.