Michael Hill launches Mother’s Day campaign via CHEP Network
Michael Hill has launched its latest Mother’s Day campaign via CHEP Network.
The campaign celebrates the strength and resilience of motherhood, highlighting the jeweller’s new Spirits Bay collection, designed by Lady Christine Hill.
The Mother’s Day campaign comes a year on from the appointment of former McDonalds head of marketing Jo Feeney to CMO for Michael Hill.
The work follows the brand’s most recent work, a Christmas campaign, also created by CHEP Network.
Michael Hill chief marketing officer, Jo Feeney, said, “This campaign is another step on our journey to elevate the brand. We’re continuing to build relevancy and emotional connection with customers through stories and products that naturally connect with Michael Hill.”
CHEP Network senior creative, Christy Peacock, added, “We wanted to inspire people to really think about our mothers, and what they mean to us. To give a gift with real, lasting meaning.”
The campaign rolls out today across TVC, Digital, Social and OOH in Australia, NZ and Canada.
Credits:
Client: Michael Hill Jeweller
Chief Marketing Officer: Jo Feeney
Senior Marketing Manager: Coreena Duncan
Marketing Manager: Michael Garlick
Senior Marketing Executive: Leila Fischer
Creative Agency: CHEP Network
Managing Partner: Christine Gannon
Head of Strategy: Katie Peacock
Account Director: Alex Pavlos
Executive Producer: Mel Ashman
Associate Creative Director: Christie Luxton
Senior Creative: Christy Peacock
Production Company: Sweetshop
Director: Liz Murphy
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Tom Davies
Production Manager: Sharon Kerrigan
DOP: Jani Hakli
Casting: Danny Long Casting
Offline Editor: Mark Bennett
Colourist: Billy Wychgel
Online: Scott Wilson @ Alt VFX
Audio: Mike Lange @ Cutting Edge
Music Supervision: Level 2
Media Agencies: OMD and Alpha Digital
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