Michael Hill launches Mother’s Day campaign via CHEP Network

Michael Hill has launched its latest Mother’s Day campaign via CHEP Network.

The campaign celebrates the strength and resilience of motherhood, highlighting the jeweller’s new Spirits Bay collection, designed by Lady Christine Hill.


The Mother’s Day campaign comes a year on from the appointment of former McDonalds head of marketing Jo Feeney to CMO for Michael Hill.

The work follows the brand’s most recent work, a Christmas campaign, also created by CHEP Network.

Michael Hill chief marketing officer, Jo Feeney, said, “This campaign is another step on our journey to elevate the brand. We’re continuing to build relevancy and emotional connection with customers through stories and products that naturally connect with Michael Hill.”

CHEP Network senior creative, Christy Peacock, added, “We wanted to inspire people to really think about our mothers, and what they mean to us. To give a gift with real, lasting meaning.”

The campaign rolls out today across TVC, Digital, Social and OOH in Australia, NZ and Canada.


Client: Michael Hill Jeweller

Chief Marketing Officer: Jo Feeney

Senior Marketing Manager: Coreena Duncan

Marketing Manager: Michael Garlick

Senior Marketing Executive: Leila Fischer


Creative Agency: CHEP Network

Managing Partner: Christine Gannon

Head of Strategy: Katie Peacock

Account Director: Alex Pavlos

Executive Producer: Mel Ashman

Associate Creative Director: Christie Luxton

Senior Creative: Christy Peacock

Production Company: Sweetshop

Director: Liz Murphy

Managing Director: Edward Pontifex

Executive Producer: Greg Fyson

Producer: Tom Davies

Production Manager: Sharon Kerrigan

DOP: Jani Hakli

Casting: Danny Long Casting

Offline Editor: Mark Bennett

Colourist: Billy Wychgel

Online: Scott Wilson @ Alt VFX

Audio: Mike Lange @ Cutting Edge

Music Supervision: Level 2

Media Agencies: OMD and Alpha Digital


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