Former Havas Media exec Michaela Aguilar joins Helium as head of growth marketing

Michaela Aguilar has joined martech consultancy Helium as head of growth marketing.

Aguilar spent years at Havas Media in various roles, including head of solutions and head of customer experience and analytics. She joined martech company Acoustic as head of business partnership ecosystem in 2022, and became senior manager of services across Asia-Pacific and Japan at the company in 2023.

Throughout her career, she also designed and wrote the Martech Certificate for the Australian Digital Marketing Association (ADMA), and has contributed to postgraduate education at RMIT.

In her new role at Helium, she will be charged with accelerating the company’s consulting practice — aiming to help businesses achieve data-driven personalisation at scale.