Michelin Man returns to screens in new ad campaign
Michelin, the tyre brand, is launching the first ad campaign created by Whybin\TBWA\Tequila Melbourne since TBWA Worldwide won the global account last year.
The new campaign for Michelin’s Green X fuel saving tyres will launch on TV this weekend, with print, online and below-the-line activities due to roll out nationally in March.
Was this created by Whybin TBWA Melbourne or is this adapted from overseas?
The press release is a little confusing.
It’s adapted from work created last year by TBWA\Chiat\Day, New York: http://www.campaignbrief.com/2.....y-thi.html
Pretty desperate PR – promoting work adapted from OS.
Why did they credit themselves as creatives / creative directors?