Microsoft launches celeb site Wonderwall
Microsoft has launched a huge celebrity web site, Wonderwall in a signal that the company is back in the content game.
The site, which is currently in beta, was unveiled overnight. One of the things that distinguishes the portal is its unusual, horizontal scrolling navigation which appears to be an attempt to mimic a magazine style. Although there are ad slots, they seem to currently only be for other MSN products.
Ironically, the site, a joint venture with production company BermanBraun will be another potential competitor for struggling nineMSN, which derives a lot of its traffic from its popular entertainment section The Fix. That covers general entertainemnt along with movies, music, fashion and celebrity.