Microsoft reviews global creative and media accounts
Microsoft has called a global review of its roster of agencies, bringing into question the $25m portion of the business held by UM in Australia.
UM, owned by the Interpublic Group, owns the the bulk of the Microsoft business globally, while Microsoft works with Starcom MediaVest Group in the US.
In Australia UM holds the Microsoft account, worth $25m, as well as Microsoft XBox, according to Mumbrella’s sister publication The Source.
A better approach for Microsoft would be to take a global review of their poor and technologically dated products.