Mike Tyson helps out Ultra Tune rubber girls after tiger crash in new ad
Car repair franchise Ultra Tune has revealed its latest ad featuring former boxer and convicted rapist Mike Tyson.
The ad, filmed in Las Vegas back in October, features Tyson coming to the rescue of three women who run off the road after encountering his pet tiger.
The ad is the sixth instalment of the brand’s “Unexpected Situations” campaign in which the “Ultra Tune rubber girls” are rescued from car-related mishaps.
The previous celebrity instalment saw fading action hero Jean-Claude Van Damme rescue the women from a threatening gang on the streets of Melbourne.
In the new instalment promoting its roadside assistance, Tyson lifts the car back onto the road, before the women – who appear to have been to a fancy dress party – help him find his missing tiger.
Ultra Tune is one of Australia’s most controversial advertisers, with the brand regularly accused of sexism and degrading women in its ads, which regularly feature in the Ads Standards Board’s list of most-complained about ads by the public.
Ultra Tune boss Sean Buckley has been promoting the Tyson ad for several weeks, saying they would debut during the Australian Open tennis tournament. He has previously been quoted as saying: “The more complaints we seem to get about these ads, the more our sales go up.”
The ad also sees a cameo from Ultra Tune’s market director Rod Cedaro (the former Ironman Australia triathlon champion) who plays Ultra Tune’s Roadside Assist driver.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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