Mike Zeederberg quits Profero to start own agency

Mike ZeederbergProfero Sydney boss Mike Zeederberg is quitting the agency and will shortly set up his own operation, Mumbrella can reveal.

Zeederberg declined to discuss his departure in detail but confirmed to Mumbrella that he no longer works at Profero’s Sydney office and will shortly no longer be employed by the agency.  

Profero is a global digital creative agency with offices in New York, London, Paris, Munich, Madrid, Milan, Hong Kong, Shanghai, Beijing and Tokyo and Singapore. It was founded by Daryl and Wayne Arnold in 1998.

Mumbrella understands that client services director Dave Bentley – who did not return calls – has been promoted to Profero’s Sydney MD.

Zeederberg told Mumbrella: “I’ll be doing something in the same space – digital creative. It will be in Sydney to begin with, with three or four of us initially.” He said staff would all have equity in the new start-up.

Zeederberg previously worked at Dialogue DLKW and was GM of interactive at Euro RSCG.


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