Millions watch David Warner’s Australian cricket farewell
Almost five million people watched the third Test on the Seven network, which saw cricket legend David Warner play his final match for Australia.
Seven’s coverage reached 4.9 million nationally and scored an average daily audience of 1.1 million.
The third Test, which saw Australia round out its sweep against Pakistan, garnered an average broadcast audience of 644,000 and ranked first in its timeslots in all people, 25 to 54s and 16 to 39s.
The biggest audience came during the third session on Day 1 with an average audience of 897,000 nationally and an audience reach of 1.9 million.
“This New Year’s Test had it all, capped off with a dream farewell for one of the greatest opening batsmen Test cricket has ever seen,” managing director Seven Melbourne and head of network sport, Lewis Martin, said
“Off field, the power of sport to unite and connect communities right across the country was on full display as the pink took over the SCG and our broadcast, culminating in an astonishing 322,000 virtual seats purchased and $6.44 million raised for our proud partner, the McGrath Foundation, for the 16th annual Pink Test.”
For more on Seven’s summer of cricket, read Mumbrella’s interview with Lewis Martin here.
Seven will next head to Adelaide Oval from Wednesday 14 January to broadcast the first of two Tests between Australia and the West Indies.
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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