Milo ‘mixes it up’ in Gen Z targeted campaign via Ogilvy Sydney
Ogilvy Sydney has unveiled a new campaign for the iconic Aussie drink, Milo, encouraging a new generation to ‘Mix It Up’.
Featuring a hot-tub full of Milo, the new campaign aims to remind teens and young adults of their childhood to reengage them, while also introducing Milo Pro, a new protein product.
