Mindshare adds three years to NAB partnership
GroupM’s Mindshare is set to continue its decade-long partnership with National Australia Bank (NAB), retaining the business for a further three years.
The WPP media agency confirmed today that will continue to lead NAB’s media services, including planning and buying across all channels, with a focus on performance media, search engine marketing (SEM), sear engine optimisation (SEO), social and programmatic.
Mindshare will collaborate with GroupM tech consultancy, Acceleration, to provide NAB with full media analytics support.
Maria Grivas, CEO of Mindshare Australia & New Zealand said: “The NAB relationship means the world to us and we are thrilled to continue our partnership. The fact NAB have chosen to retain our services is a testament to the effectiveness of the work we have delivered over the past decade. We have an amazing team on the business, led by Chris Solomon, and the work the team deliver for NAB is exceptional. We’re proud of the value we deliver to NAB, and its customers, and we are all just so excited to deliver the next era of Good Growth together.”
Christian Solomon, MD of Mindshare Melbourne added: “The work we do with NAB delivers continued positive outcomes for their business and customers, and we’re dedicated to maintaining this momentum. A big thanks to all our friends at NAB and our amazing Mindshare NAB team led by Sylvia Pickering and Mark Tzintzis.”
NAB has a history of long agency partnerships, only ending a 15 year partnership with creative agency Clemenger BBDO Melbourne in 2021, naming TBWA Melbourne in its place.
The bank has since continued to build on its long-standing “more than money” platform, launching a refreshed brand identity via TBWA and Principals in May last year.
In the past 12 months, Mindshare has retained close to $100 million of business in Australia without pitching. The agency has also picked up a number of new clients, with Unilever being the most recent win.
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